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Los Angeles

Laurie H. Selkowitz

Partner

Laurie H. Selkowitz

Partner

Summary

Laurie is a partner in the firm’s Los Angeles office, where she has practiced since 2011. Her practice focuses on the intersection of technology, privacy, and law, helping clients navigate complex issues, compliance, and the evolving legal landscape of privacy law, with a particular emphasis on emerging technologies and platforms such as machine learning and artificial intelligence, Internet of Things (IoT), and ad-tech and other innovative marketing technologies. She provides transactional support to national and international B2B and consumer-facing entities ranging from start-ups to Fortune 500 companies across various industries, including technology, media, telecommunications, consumer goods, transportation, manufacturing, pharmaceutical, and retail. Laurie partners with her clients to provide practical advice and training to develop pragmatic policies and programs and make decisions to effectively market their products and services, while reducing risk and remaining competitive in today’s business world.

More about Laurie

  • Advises clients on transactions for intellectual property rights and technology development, acquisition and licensing, including, without limitation, software licensing, software as a service offerings, hosted solutions, cloud technology, edge computing, Internet of Things (IoT), turn-key solutions, managed services, integration and implementation services, data storage services, support services, benchmarks, and service levels.

  • Advises clients regarding customer relationships, including, without limitation, issues relating to data privacy and security (including issues relating to the collection, management and use of personally identifiable information), network connectivity, and service level and outage liability (including addressing impacts on customers and negotiating refunds and credits to customers).

  • Represents media clients regarding new product development and expansion into new technologies, distribution channels, markets and industries.

  • Advises clients across industries on all aspects of data- and privacy-related transactions, including issues relating to the sale, purchase and licensing of data and the protection, collection, management and use of user and customer data (including personally identifiable information).

  • Advises clients on best practices in preparing terms and conditions and privacy policies for websites and mobile applications.

  • Advises clients with respect to a broad range of privacy and security issues, including compliance with existing and emerging privacy regimes (including state privacy laws and GDPR) and other state-specific pre-breach security requirements and breach notification requirements and managing the data breach response process.

  • Represents clients in preparing, reviewing and negotiating contracts (including insertion orders and amendments to IAB advertising terms) with demand- and supply-side platforms, data management platforms, ad servers, data analytics providers and publishers, including, without limitation, contracts for data licensing, programmatic buying, data optimization, targeting, ad content and development.

  • Advises clients regarding the monetization of websites and mobile applications, including contracts for digital sales platforms, serving and placement of targeted interactive media advertisements, sale of digital advertising inventory, and delivery of location-based advertising using cloud-based technology.

  • Counsels clients (both licensors and licensees) regarding general intellectual property matters, including means of protecting intellectual property assets (including through non-disclosure agreements, confidentiality agreements and proprietary information agreements), acquiring and selling intellectual property assets and licensing of intellectual property assets.

  • Represents clients in preparing, reviewing and negotiating consulting and services contracts, including, without limitation, contracts related to professional services, staffing services, and marketing, sponsorship, promotion and advertising services.

  • Represents clients in preparing, reviewing and negotiating contracts for manufacturing, sourcing and procuring materials, products, services, and equipment, including without limitation, contracts related to supply and distribution, procurement of materials and packaging, co-packing, warehousing, logistics, and transportation.

  • Certified as an Information Privacy Professional (CIPP/US) by the International Association of Privacy Professionals (IAPP)
  • Selected as a “Rising Star” for Southern California by Super Lawyers in the field of Technology Transactions, 2020-2022
  • Co-Chair, Transactional Practice Area Committee of The National Association of Minority & Women Owned Law Firms (NAMWOLF)
  • Member, International Association of Privacy Professionals (IAPP)
  • Member, California Lawyers Association (Privacy Law Section)
  • Board of Governors, Cedars-Sinai Medical Center
  • Committee Member, Lupus LA
  • Ambassador, Children’s Hospital Los Angeles
  • Protecting a Celebrity’s Legacy: Living in California or New York Becomes the Deciding Factor, 3 Pepp. J. Bus. Entrepreneurship & L. 165 (2010)
  • Panelist, The National Association of Minority & Women Owned Law Firms (NAMWOLF) 2022 Annual Meeting & Law Firm Expo in Chicago, Illinois, “For the Love of Contracts: A Data Security and Privacy Refresher for Transactional Legal Teams,” CLE. (September 2022)
  • Speaker, “When the Office Comes Home: Privacy, IP and Ethical Considerations for the Remote Workplace,” CLE. (June 2022)
  • Speaker, “Risky Business: Legal & Ethical Considerations in Artificial Intelligence,” online CLE. (November 2021)
  • Speaker, “Risky Business: Legal & Ethical Considerations in Artificial Intelligence,” online CLE. (April 2021)
  • Panelist, State Bar of Arizona 2021 Annual Intellectual Property Seminar, “When the Office Comes Home: Privacy and IP Considerations for the Remote Workplace,” CLE. (March 2021)
  • Speaker, “Risky Business: Legal & Ethical Considerations in Artificial Intelligence,” online CLE. (October 2020)
  • Speaker, “Disinfect Your Contracts: Legal Considerations to Manage Risks Post-COVID-19,” online CLE. (September 2020)
  • Panelist, The National Association of Minority & Women Owned Law Firms (NAMWOLF) 2019 Annual Meeting & Law Firm Expo in Los Angeles, California, “Your TV Knows (and Shares) What You Watched Last Summer: Data Privacy in the Television Industry,” CLE. (September 2019)
  • Moderator, “A Script for Success: Promoting Workplace Diversity and Inclusion,” CLE. (May 2019)
  • Moderator, The National Association of Minority & Women Owned Law Firms (NAMWOLF) 2019 Driving Diversity & Leadership Conference in New Orleans, Louisiana, “Risky Business: Legal & Ethical Considerations in Artificial Intelligence,” CLE. (February 2019)
  • Speaker, “Get in the Driver’s Seat: New Technology Powering Innovation,” online CLE. (December 2018)

Laurie'S Latest News

Practice

Education

Pepperdine University School of Law
  • J.D., cum laude, 2010
  • CALI Award for Highest Grade in Antitrust
University of Illinois at Urbana-Champaign
  • B.A., highest honors, 2007
  • Bronze Tablet Recipient (top 3% of graduating class)

Admissions

State Bar of California

United States District Courts for the Central, Eastern, Northern, and Southern Districts of California